Pieter Sercu
Vlerick Business School
Tell me more about Pieter Sercu?
Pieter Sercu is an experienced professional with over 20 years of work experience in various roles such as Global Marketing Director, Director, and Marketing Director. He has a strong background in P&L management, global marketing, and product innovation. Pieter has worked for renowned companies like La Lorraine Bakery Group NV, BAT, and GE, where he has demonstrated his expertise in brand architecture, market planning, and leadership. Currently, he serves as the Innovation Director - Europe at Anheuser Bush Inbev. Pieter is based in Belgium-Flanders-Brugge and has a proven track record in driving innovation and driving business growth.
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About
Innovation Director - Europe at Anheuser Bush Inbev
Work Experience
Marketing Strategy | Commercial Leadership | Transformational Growth | Disruptive Innovation
Vice President Global Marketing
Global Marketing Director
Food and Beverage Manufacturing
Pieter Sercu's Professional Milestones
- Marketing Director (2014-03-01~2017-07-01): Driving successful marketing campaigns that significantly increase brand awareness and elevate brand awareness.
- Innovation Director - Europe (2017-08-01~2018-12-01): Driving strategic initiatives to redefine cross-functional collaboration across European markets, revolutionizing the workplace.
Education
Management,
Masters
2002-2003Skill
P&l Management
Global Marketing
Marketing
Product Innovation
Consumer Behaviour
Fmcg
Brand Architecture
Market Planning
Leadership
Competitive Analysis
Cross Functional Team Leadership
Key Account Development
Brand Development
Segmentation
Marketing Strategy
Strategy
International Marketing
Management
Customer Insight
Trade Marketing
Consumer Products
Brand Management
Packaging Design
Pricing Strategy
Product Development
Business Planning
Integrated Marketing
Business Development
Retail
Account Management
Product Launch
Certification
Colleagues
Claire van Hoorn- Gerards
Global Category Director
Bart Buyst
Chief Human Resources Officer
Aileen Larno
Marketing Project Manager | Strategy | Analysis | Execution | Founder
Guy Lucq
Chief Information Officer
Vinciane Verbiest
Chief Human Resources Officer
Other Named Pieter Sercu
Frequently asked questions
We found 5 Pieter Sercu's email addresses
Pieter Sercu's social media include: Linkedin,
Pieter Sercu works for La Lorraine Bakery Group NV
Pieter Sercu's role in La Lorraine Bakery Group NV is Marketing Strategy | Commercial Leadership | Transformational Growth | Disruptive Innovation
Pieter Sercu works in the industry of Food and Beverage Manufacturing
Pieter Sercu's colleagues are Claire van Hoorn- Gerards,Bart Buyst,Aileen Larno
Pieter Sercu's latest job experience is Marketing Strategy | Commercial Leadership | Transformational Growth | Disruptive Innovation at La Lorraine Bakery Group NV
Pieter Sercu's latest education in Vlerick Business School