Pit Lazarus

My passion for sports in general has led me to the studies of Sports Management and I successfully completed my master's degree in Sports Management in 2016. I put the focus of my Master's thesis on the development of a B2C online marketing concept of ingredient brands using the brand PrimaLoft as an example. I gathered different experiences in the sporting goods industry, e.g. As a product coach promoting the brand Schöffel, during my internships in the marketing department at W. L. Gore (Gloves & Accessories) and PrimaLoft, Inc. After completing my master's I was working three years as European Trade Marketing Manager at PrimaLoft in Munich. There I was able to further grow my retail marketing skillset: part of my function was organizing and executing PrimaLoft's global (retail) marketing strategy including the development of partnerships with European retailers and related tasks. In 2018 I moved to Dresden where I entered the field of e-commerce and started to work at Bike24. At his company which is selling sporting goods globally, Currently I am in responsible for the field of e-mail marketing including all the planning, preparing, creating the weekly distribution of the several newsletters. I am an engaged, team-focused and passionate employee who is highly interested in contemporary fashion, sustainability and lifestyle topics (Urban Gardening, Singlespeed Bikes, Ecopolitics).