Manager | Retail and Shopper@ Nielsen
Bombay, Maharashtra, India
Punit Mittal
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FlashIntel GPTPunit Mittal is a highly experienced professional with 15.5 years of work experience in consumer behavior, market research, business development, marketing research, and customer insight. Based in India, he currently manages key accounts for Retail & Shopper practice at Nielsen. Punit specializes in Devise shopper-centric strategies for leading FMCG manufacturers, providing holistic view of the environment to retailers across FMCG, CDIT, Apparel, and QSR sectors. He is skilled in growing business through collaborations and forming new alliances. Punit has a strong background in understanding the path to purchase, category decision tree, and in-store shopper behavior.
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Currently managing key accounts for Retail & Shopper practice at Nielsen Responsibilities: - Devise shopper-centric strategies for leading FMCG manufacturers - Provide holistic view of environment to retailer across FMCG, CDIT, Apparel, QSR sectors - Grow business through current collaborations and forming new alliances Experience(Type of Studies): - Understanding Path to Purchase - Category Decision Tree / Purchase Decision Hierarchy - In-store shopper behavior, Impact of PoSM - Brand Health, C-SAT, Concept testing, - Pre/Post launch catchment shopper understanding - Assortment optimization, new market entry & private label launch strategy
...See MoreWork Experience
Manager | Retail and Shopper
Associate Director, Retail And Shopper
Senior .manager, Lead West And South, Retail And Shopper
Manager, Retailer Services
Senior .executive, Retailer Services
Executive, Retailer Services
Software Development
Punit Mittal's Professional Milestones
- Manager, Retailer Services (2011-06-01~2011-10-01): Enhanced operational efficiency by implementing streamlined processes and streamlining workflows.
- Senior .executive, Retailer Services (2010-05-01~2011-06-01): Establishing strategic partnerships to optimize retail operations and drive increased sales growth for customers.
Skill
Consumer Behaviour
Market Research
Business Development
Marketing Research
Customer Insight
Competitive Analysis
Segmentation
Fmcg
Team Management
Market Analysis
Analytics
Marketing Strategy
Market Intelligence
Primary Research
Advertising Research
Brand Equity
Key Account Management
Marketing Management
Quantitative Research
New Business Development
Retail
Certification
Colleagues
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Punit Mittal works for Nielsen
Punit Mittal's role in Nielsen is Manager | Retail and Shopper
Punit Mittal works in the industry of Software Development
Punit Mittal's colleagues are Jerry Nielsen,Erin Bayza,Hamid Hamedi
Punit Mittal's latest job experience is Manager | Retail and Shopper at Nielsen
