Rachael Aylward - Ashfield

Marketing Manager at ifm efector Pty Ltd Passionate, creative, results driven marketing professional working with ifm over 20 years. At ifm we believe in providing far more than simple components and parts - our mission is to bring a complete solution to our valued customers in the most efficient way possible. We combine the global reach of an international European company of over 7,000 employees, with the closeness and personal touch of a family business embodying our 'Close To You' philosophy. Experienced digital marketing, product marketing, communications, brand awareness & content marketing professional. Managing the marketing strategies including editorial, web, print, digital advertising, direct mail and creating content for multiple channels including ifm's website. Working with global teams to ensure our marketing is optimised for a variety of audiences. A few of my core marketing skills are highlighted below: Digital marketing | Corporate communications | Social media management | Content building (whitepapers, advertising, newsletters, design, video) Inbound marketing | Project planning | Event coordination | Market research | Media buying | Corporate branding