Rachael Merritt

Probably the most important thing you should know about me is that I'm the same Myers-Briggs personality type as Steve Spurrier. Pretty cool, right? Beyond that, I'm a life-long learner who is passionate about storytelling. I love telling stories about brands that solve problems. I've used my storytelling skills to elevate brands, drive revenue, increase demand, reduce churn and provide first-class customer service. From grinding with a small, startup budget to managing national legacy brands, I've been blessed to have 15 years of diverse experience in digital marketing, strategic communications, video production and public relations. My love for storytelling began my senior year of high school, when Tom Rinaldi would make me cry about college football on Saturday mornings. I believe a brand story is not just a singular video or "About Us" page on a website. A brand story should be woven throughout your entire organization — from every strategic decision down to every line of copy. When telling your story, you should write the way you speak; which means I start a lot of sentences with "And" and "But" and I never use the Oxford comma. Send me a connection request and a message — I'd love to book some time for a chat and sip coffee while I listen to your story. Go Gators.