Brand Strategy Director@ dentsu mcgarrybowen
Chicago, Illinois, United States
Rachel Plein
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Highlands Ranch High School
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FlashIntel GPTRachel Plein is an experienced professional with 18.7 years of work experience in various roles across different brands and sectors. She specializes in customer insight, integrated marketing, creative strategy, brand architecture, and interactive advertising. Based in Chicago, Illinois, Rachel has a diverse set of skills that extend beyond writing a creative brief, from crafting brand pyramids to re-imagining retail experiences. She holds a Master's Degree from the VCU Brandcenter and has a comprehensive view of planning that makes her an invaluable asset to clients, creatives, and agency partners alike.
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About
I have a diverse set of experiences across an array of brands and sectors helping tackle an assortment of strategic challenges. These solutions extend well beyond writing a creative brief, from working upstream to craft brand pyramids, to re-imagining a brand’s retail experience from the ground up, to architecting communication plans that outline how to engage consumers across channels. This experience, combined with a Master’s Degree from the VCU Brandcenter, has given me a comprehensive yet practical view of planning that makes me an invaluable asset to clients, creatives, and agency partners alike. Check out some of my work at www.rachelplein.com
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Brand Strategy Director
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Rachel Plein's Professional Milestones
- Strategy Director (2015-01-01~): Driving strategic initiatives to strengthen company's competitive edge and achieve positive organizational outcomes.
- Education And New Technologies Intern (2005-01-01~2006-01-01): Facilitating seamless integration of educational systems and technology into schools through comprehensive training and development projects.
Education
Skill
Customer Insight
Integrated Marketing
Creative Strategy
Brand Architecture
Interactive Advertising
Brand Development
Digital Strategy
Strategic Planning
Interactive Marketing
Consumer Behaviour
Positioning
Brand Management
Brand Positioning
Innovation Planning
Retail Marketing
Segmentation
Competitive Analysis
Data Visualization
Marketing Research
Business Strategy
Cultural Analysis
Research Design
Qualitative Research
Quantitative Research
Presenting And Storytelling
Market Research
Marketing Strategy
Certification
Colleagues
Phil Gaughran
Chief Integration Officer
Ashley Brown
Group Managing Director
Lisa Zitella
Director | Digital and Print and Production Operations
Monica Behrmann
Senior Art Director
Dory Schoeck
Account Managing Director
Other Named Rachel Plein
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We found 5 Rachel Plein's email addresses
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Rachel Plein works for dentsu mcgarrybowen
Rachel Plein's role in dentsu mcgarrybowen is Brand Strategy Director
Rachel Plein's colleagues are Phil Gaughran,Ashley Brown,Lisa Zitella
Rachel Plein's latest job experience is Brand Strategy Director at dentsu mcgarrybowen
Rachel Plein's latest education in Highlands Ranch High School
