Rafael Arcay

International growth-focused and accomplished senior professional with extensive experience managing sales and country operations for PPE and top 5 Industrial Fortune 100 multi-national organizations, establishing high levels of quality, accuracy and process consistency for sales and marketing organizations. I have robust expertise working home based and reporting remotely in identifying sales opportunities, reviewing management plans, evaluating department goals, and establishing short-term and long-term quotas in line with corporate objectives. Recognized for formulating and implementing innovative ideas and techniques to ensure attainment of company goals, bottom-line results, profitability, and continued progress/business development. Persuasive communicator; uses consultative selling skills to identify high level business performance and achieve strategic goals. Areas of expertise: Pricing Policy Plans & Implementation. Key Customers Relationships. Cost Reduction & Avoidance. Margin & EBITDA Optimisation. Contract Negotiations & Tendering. New Channel Strategy Development. Team Building & Leadership Profit & Loss Accountability. Customer segmentation. Retail & Merchandising Initiatives. • Generated €2M business profitability and raised 22% EBITDA by holding profit and losses accountability • Reorganized customer network reducing from 400 to 100 selected customers increasing sales by 6% in one year • Enlarged 15% growth in a 3% declining market by devising sales strategies • Increased 2% market share by formulating sales plans for 100 distributors and OEMs within Automotive Lubricants • Slashed 50% SKUs and operational complexity as well as heightened portfolio’s profitability • Maximised new customers and elevated 15% to 25% market share in key targeted locations at Aviation fuels • Gained “Best New Co-Branded Affinity Card Product Launch” award at the ‘Cards Global Awards in Hamburg • Monitored competitor’s prices and market costs that enhanced income by 12% within Automotive Lubricants dept. • Decreased marketing budget from €0,6M to €0,4M across Italy, Portugal, and Spain processes