Raquib Islam

13 years of experiences Trade Marketing and brand Activation's in with leading FMCG company in Bangladesh. Meticulous attitude towards flawless execution within both trade and consumer touch points across different channels and consumer geographies. Key Achievement of my current job's have given bellow, 1. Have Developed strong consumer base by conducting Different consumer activation to make the people habituated using fragrance to maintain the personal hygiene. It helps to get actual consumer insights to renovate or develop different fragrance type which have already increases the HH penetration. 2. Developed the strongest Digital platform among the fragrance industry (FOGG Bangladesh & OSSUM Bangladesh) which leads enormous growth in E commerce Business. 3. Lead the Modern trade business and have executed permanent display and FSU in all prominent outlets that results - 60% value growth in 2017, 39% in 2018, 36% in 2019 and 32% in 2020. 4. Have developed the permanent Brand promoter pull for Modern trade under company’s payroll, which ensured the consistent sales growth. 5. Have executed the outdoor activation's – total reach 20 Million nationwide. 6. Corporate Campaign– Range sampling at all the top corporate, as example – GP house, Sena kollayan etc. Total reach – 15K in last 6 months. 7. University Campaign - Range sampling at all the top universities like Dhaka Univ, NSU, Brac, IUB etc. Total reach 40K in last 6 months. 8. Have developed the strong retail base by implementing permanent display and designing channel wise scheme aligned with the sales team.