Rebecca Barkan

Proven executive and senior marketing advisor to large and high-growth companies. Subject matter expert in Marketing Automation, MarTech and CRM. Digital Transformation leader with Fortune 100 experience in setting up structure and process among large scale Global Marketing Operations and Marketing Technology Strategies – Architecture and Planning, building processes, KPIs, implementation, change management, program management, optimization. Digital marketing team leader for hybrid/remote teams, producing sustainable ROI. Demand Generation, Email, Web, Google Analytics, LinkedIn, SEO/SEM, social advertising, Account-Based Marketing (ABM), Digital Nurture and Funnels, Digital Customer Experience Strategies Marketing Communications, Brand, Messaging and PR, Writing, creative/art direction, graphic and Web design and technical marketing skills. - Complex Global Marketing Automation Environments - Marketing Operations Processes at Global Scale - Developing and managing teams for global marketing organization - MarTech/CRM/data expertise - Familiar with complexities in high regulated industries Specialties: Marketing Strategy, Digital Marketing, Leadership, Growth, Sales and Marketing Alignment, Pipeline strategies, Marketing Automation, Email Marketing, Web, CRM, Marketing Technology, Product Management, Global Marketing Operations, Marketing at scale, Market research/definition/positioning. #MarTech skills include over 80 platforms and technologies such as: Adobe Marketing Cloud Salesforce Marketing Cloud Oracle Marketing Cloud Pardot Reachforce Marketo And many more.