Renato Lucena

Hi there! I'm a senior art director with over 15+ years of experience working with digital design, interactive projects, creating visual designs and breakthrough solutions for several brands in the market, such as Google, and Facebook, among others. Currently, I define myself as a multidisciplinary designer, having come from a communication & graphic design background with a strong passion for technology. I’ve always been interested in observing how people interact and feel when they're using a product. That's the reason why I'm so fascinated and thrilled about my job and the whole process: from the concept until the final delivery.As a Creative, I've always looked into the needs of each client and tried to come up with solutions that fit not only the briefing but that overcome the client's expectations. Understanding the needs, staying committed to the quality and knowing your role as creative, is critical to the overall successful outcome.