diretor de mídia na idtbwa@ ID\TBWA
Sao Paulo, Sao Paulo, Brazil
Renato Vian
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FlashIntel GPTRenato Vian is a highly experienced professional with 19.7 years of work experience in digital and offline media. He has a strong background in managing media departments, conducting research, and executing media plans. Renato is skilled in media research, strategic planning, and integrating digital and offline strategies. He has expertise in Kantar IBOPE Media, Ipsos-Marplan, IVC, and Comscore. Renato has a proven track record in performance analysis, ROI, and optimization of TV media through direct response on advertiser's website and app. He is also proficient in Google Ads, Facebook Ads, programmatic buying, and programmatic buying using 3rd party data.
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About
* 15 years of experience in digital and offline media; * Managing media department (online / offline), being directly responsible for team management of six people; * Research, strategic planning, presentation and execution of media plans and special projects. * Advanced knowledge in Media Research) Kantar IBOPE Media, Ipsos-Marplan, IVC and Comscore); * Active participation in the entire online and offline media negotiation and planning process, integration between digital and offline strategies. * Performance analysis, ROI and optimization of the TV media through the direct response on the advertiser's website and app (TVSquared); * Digital branding and performance skills. Google Ads, Facebook Ads, programmatic buying using 3rd party data, remarketing structures, KPI definition and reports.
...See MoreWork Experience
diretor de mídia na idtbwa
Advertising Services
Renato Vian's Professional Milestones
- Media Manager (2011-01-01~2017-01-01): Developed and implemented effective media strategies to drive brand awareness and increase audience engagement.
- Supervisor De Mã Dia (2010-04-01~2010-12-01): Efficiently managing team meetings, fostering collaboration, and maximizing team performance.
Skill
Marketing Digital
Publicidade
Publicidade Online
Digital Marketing
Marketing
Marketing Online
Advertising
Online Advertising
Marketing Strategy
Online Marketing
Team Management
Planejamento De Mercado
Strategic Planning
English
Media
Media Planning
Media Research
Outdoor Advertising
Digital Strategy
Digital Media
New Media
Marketing Social
Microsoft Excel
Microsoft Powerpoint
Team Leadership
Strategy
Media Buying
Google Adwords
Google Analytics
Facebook Ads
Certification
Colleagues
Camila M. Costa
Partner | Chief Executive Officer | Mentor | Board Member | Columnist
Fabricio Duarte
media director | digital specialist
Marco Sinatura
chief strategy & innovation officer na idtbwa
Murilo Manzano
jr art director @ idtbwa
Marina Fagionato
marketing director | new business | branding | digital
Other Named Renato Vian
Frequently asked questions
We found 4 Renato Vian's email addresses
Renato Vian works for ID\TBWA
Renato Vian's role in ID\TBWA is diretor de mídia na idtbwa
Renato Vian works in the industry of Advertising Services
Renato Vian's colleagues are Camila M. Costa,Fabricio Duarte,Marco Sinatura
Renato Vian's latest job experience is diretor de mídia na idtbwa at ID\TBWA
