Ricardo Pico

Passionate for business growth, brand building and team diversity, convinced that companies and brands can make a difference in the world. 10+ years at top management sales positions (DSD & RETAIL) in FMCG companies (Danone), developing and implementing sales strategies improving business profitability, driving market share, increasing the number of customers and retaining and developing current ones. Proven success leading and articulating multidisciplinary high performing teams to achieve company’s goals in a sustainable and long lasting way over time. • S&OP management and supply chain management • P&L management and strong financial and commercial acumen • Ability to analyze data and operations metrics (KPI) and derive actions to improve performance • Maintain company product training certifications as defined by Company • Build up strong relationships with the most profitable customers • Provide timely and accurate territory reporting and forecasting to management. • Efficient profitability and sales levels according to the business unit's objectives. • Drafting commercial proposals, contracts and review of price lists. • Mentor sales representatives by developing effective sales strategies with customers. • Organize and coordinate sales operations in a specified geographical area. • Evaluate market potential and the status of sales in the area. • Plan and organize sales projects and activities for a geographical area. • Identify potential customers and nurture existing customer relationships. • Plan, develop and deliver the marketing strategy for products, services and associated brands. • Negotiation skills & able to establish strong working relationships with key work partners • Results oriented • Positive attitude to problem-solving. • Experience in B2B sales and leading sales teams • Willing to travel • Fluent English