Rich Lloyd

*Currently taking career break to look for the next challenge* I get out of bed in the morning to think and talk about people. Why we really do what we do, what we’d like to do that we can’t, and how to help brands and businesses commercialise it. Here are some projects I've worked on: http://richlloyd.carbonmade.com . I am naturally curious and have therefore consciously followed a winding career path where, in different creative agencies, I’ve helped numerous clients build brands in diverse ways. I believe creativity remains the most powerful force in business; but that over time its role in building brands has exploded beyond comms and into creative products, financial models and service design. Whilst technology often creates the opportunity and helps deliver the solution, I don’t believe in technical gimmickry, force-fitting and removing the humanity from value creation.