Rich Woerner

I have over 20 years of experience in the semiconductor industry in both Engineering and Marketing roles. My product marketing and business development experience includes product line management, strategic marketing, tactical marketing and sales. I have served most market segments including: Mobile Computing, Consumer, Wireless, Industrial, Medical and Automotive. My products include: ASICs, Structured ASICs, FPGAs, SoCs/MCUs and Intellectual Property. I hold a bachelor’s degree in Computer Engineering and a MBA.Specialties: • Strategic marketing of MCUs, SoCs, ASICs, FPGAs and Intellectual Property• Tactical marketing• Inbound/outbound marketing• Product Line Management with P&L• Competitive analysis• Market research• Vertical market segmentation• Brand development, focus group moderating• Product/technology roadmaps• MRDs• Channel management• Marcom• Sales/FAE training• Web• Sales• Customer/conference presentations• Pricing strategy• Customer negotiations• Contract law