Richard Evans

As a strategic and results-driven SaaS B2B CMO, I have a proven track record of creating and implementing effective marketing strategies that drive growth and increase sales for software companies. With a deep understanding of product positioning, pricing, packaging, and go-to-market plans, I have a wealth of experience in effectively positioning and marketing products to target audiences. With extensive experience in product marketing, I have a proven ability to lead cross-functional teams, working closely with product development, sales, and other departments to align marketing efforts with overall business objectives. I am skilled in creating compelling messaging, positioning, and pricing that resonates with target buyers and drives conversion. I am data-focused and have experience working with marketing automation and CRM software to track and measure the performance of campaigns, continuously improve results, and make data-driven decisions. I also make sure to use data to support every decision and action I take. I am also an expert in product demonstrations and creating sales enablement materials that empower sales teams to effectively sell the product to potential customers. I have a passion for driving growth and am dedicated to staying ahead of the curve in terms of new marketing techniques, tools and technologies. My proven ability to anticipate and capitalize on market changes has consistently helped my teams stay ahead of their competition.