Chief Executive Officer@ Lippincott
New York, New York, United States
Rick Wise
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FlashIntel GPTRick Wise is a highly experienced professional with 31.8 years of work experience in brand architecture, strategy, positioning, business strategy, and marketing strategy. Based in the United States, he is the Chief Executive Officer at Lippincott, a leading global branding firm. With a focus on creating and growing iconic brands, Rick has a deep understanding of brand strategy, design, and expression, as well as experience innovation and organizational engagement. He has worked in various leadership roles at Lippincott, including Chief Executive Officer and Director of Brand Strategy Practice. Rick's expertise lies in brand strategy, activation, and corporate identity.
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About
Lippincott is a leading global branding firm. Our passion is to create, build and grow iconic brands that inspire customers and employees and deliver lasting results for our clients. Our approach is equal parts strategic thinking and creative excellence. We have deep, integrated capabilities in Brand Strategy, Design and Expression, Experience Innovation and Organizational Engagement. An industry pioneer for over 70 years, we are restless in our commitment to our clients and to uncovering new possibilities to help shape their brands for the future. Lippincott has offices in New York, San Francisco, Boston, London, Paris, Dubai, Hong Kong, Seoul, and an affiliate, AxhumLippincott, in Tokyo.Specialties: Brand strategy, brand architecture, brand activation, brand-led innovation, corporate identity, brand portfolio, spin-out and M&A branding
...See MoreWork Experience
Chief Executive Officer
Chief Executive Officer
Senior Partner Director | Brand Strategy Practice
Advertising Services
Rick Wise's Professional Milestones
- Senior Partner Head Of Strategy Practice (1997-01-01~2003-01-01): Driving strategic initiatives to enhance brand performance, drive market expansion, and establish the company as a leader in strategic
- Senior Partner Director | Brand Strategy Practice (2004-01-01~2008-01-01): Developed and implemented strategic marketing campaigns to drive brand engagement and increase public awareness.
Education
Marketing,
Master Of Business Administration,
Masters
1990-1992Skill
Brand Architecture
Strategy
Positioning
Business Strategy
Marketing Strategy
Management Consulting
Branding And Identity
Leadership
Strategic Planning
Competitive Analysis
Brand Development
Strategic Consulting
Corporate Identity
Integrated Marketing
Strategic Partnerships
Brand Management
Growth Strategies
Segmentation
Customer Insight
Market Entry
Corporate Development
Mergers
Corporate Branding
Brand Awareness
Brand Implementation
Creative Strategy
Strategic Communications
Graphic Design
Logo Design
Strategic Thinking
Brand Activation
Employer Branding
Brand Loyalty
Brand Equity
Customer Experience
Experience Design
Innovation
Innovation Development
Business Innovation
Innovation Consulting
Certification
Colleagues
Matthew Coleman
Creative Director | Writer | Brand Storyteller
Alex Marcus
Senior Design Director
Heather Stern
cmo and global director of business development | host of icons in the making podcast
Heather Stern
Chief Marketing Officer | Global Director Of Business Development
Jana Zednickova
Executive Vice President Head Of Strategy
Other Named Rick Wise
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Rick Wise works for Lippincott
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