Rikke Fløjborg
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Rikke Flojborg is a highly experienced professional with 25.7 years of work experience in FMCG, customer insight, market analysis, consumer behavior, and market research. Based in Denmark, Rikke has a strong background in communication, marketing, and market research. With a successful track record, Rikke has successfully implemented a streamlined workflow to reduce errors and increase efficiency. Rikke has also created a Nordic reporting tool based on Nielsen data, resulting in increased relevance and quality of data analysis and interpretation. With 15 years of experience in media and brand tracking, segmentation, and positioning studies, Rikke has a proven track record of delivering results.
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About
Communication, marketing and market research are my key drivers as well as working with skillful colleagues and external partners. Selected achievements * Formalized and streamlined a previously ad hoc workflow to reduce errors and increase efficiency * Created a Nordic reporting tool based on Nielsen data which is now used by both sales and marketing departments in 3 different countries * Increased relevance and quality of data analysis and interpretation * 15 years of experience with media and brand tracking, segmentation and positioning studies, conjoint and concept testing
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Rikke Fløjborg's Professional Milestones
- Senior Specialist - Analysis And Strategy (2016-03-01~2020-05-01): Developed evidence-based analysis and implemented impactful strategies to drive performance and efficiency.
- Fuldmægtig (2015-11-01~2016-02-01): Successfully implemented a new marketing strategy to increase brand visibility and drive customer engagement.
Skill
Fmcg
Customer Insight
Market Analysis
Consumer Behaviour
Market Research
Trade Marketing
Consumer Insight
Category Management
Executive Support
Analysis
Research
Fast Moving Consumer Goods
Analytical Skills
Customer Service
Adult Education
Communication
Budgeting
Marketing
Sales
Food
Microsoft Office
Microsoft Excel
Certification
Other Named Rikke Fløjborg
Frequently asked questions
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Rikke Fløjborg works for GASA Odense
Rikke Fløjborg's role in GASA Odense is Senior Specialist - Analysis And Strategy
Rikke Fløjborg's latest job experience is Senior Specialist - Analysis And Strategy at GASA Odense