Robert Cerbone

As a dynamic product and marketing executive, I work with companies to translate ideas into strategy and execution to bring new products to market that drive customer acquisition and engagement. I have incubated, launched and managed products and services in the communications, media and technology industries. As a degreed engineer with MBA, I balance strong quantitative and analytical skills with qualitative business judgment. I have a collaborative work style, strong execution ability, and tremendous capacity to multitask.• Experience in both B2B and B2C environments• Leveraged both agile and waterfall development methodologies to bring new products to market in large company environments.• Skilled at navigating the Stage-Gate product development process.• Experience building and leading product management and product marketing teams in wireless, broadband, digital and satellite industries.• Developed, launched and managed multiple products and services that led the industry and have been adopted by millions of end users.• Commercialized multiple technology innovations that were recognized by industry associations and publications.• Extensive deal negotiation for venture capital and corporate investments, partnerships, attachment rights and vendor agreements.• Proven experience helping integrate start-up technology into large organizations to drive operational efficiencies and enable new products. Key competencies• Building and leading teams• Product management• Product marketing• Product requirements & definition• Strategic product roadmaps• Partner and alliance selection• Competitive analysis• Business and strategic planning• Go To Market strategy and execution• Cross functional management• Product development & launch• Digital, mobile applications, and telecommunications services• Sales Enablement