director marketing channel strategy at thermo fisher scientific@ Thermo Fisher Scientific
Carlsbad, California, United States
Robin Smith
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FlashIntel GPTRobin Smith is a highly experienced digital marketing professional with over 28 years of work experience. She has a strong background in SEO, SEM, social media, and web analytics. Currently, she leads the Center of Excellence for Channel Marketing at Thermo Fisher Scientific in the United States. With a focus on search engine, programmatic, and social media marketing, Robin has a proven track record of identifying and defined Omni-channel vision, strategy, and roadmaps. She is known for her ability to lead a team that delivers effective best practices with an Agile approach and measurable partner strategies.
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About
Robin Smith leads Center of Excellence for Channel Marketing across Thermo Fisher Scientific's global campaigns. She is a strong results driven management professional with over 15+ years expertise and in-depth understanding of Search Engine, Programmatic and Social Media Marketing. Identified and defined Omni-channel vision, strategy and roadmaps. Proven her ability to lead a team that delivers effective best practices with an Agile approach and measurable partner strategies that are scalable. Having worked for over 5 years in online marketing for the direct mail and beauty industry she has been in Life Sciences and Industrial Biotech with Thermo Fisher Scientific for 15+ years. She has had a solid background both in in-house and agency environments.
...See MoreWork Experience
director marketing channel strategy at thermo fisher scientific
Senior Digital Marketing Manager
Biotechnology Research
Robin Smith's Professional Milestones
- Senior Search Engine Marketing Manager (2004-01-01~2006-01-01): Developed and executed effective marketing strategies to increase website traffic and drive organic traffic for clients.
- Senior Digital Marketing Manager (2006-08-01~2014-02-01): Driving digital transformation through strategic digital marketing initiatives, maximizing brand visibility and driving customer engagement.
Skill
Digital Marketing
Seo
Sem
Social Media
Web Analytics
Lead Generation
Strategy
Online Advertising
Marketing Strategy
Social Media Marketing
E Commerce
Omniture
Digital Strategy
Competitive Analysis
B2b
E Business
Public Speaking
Analytics
Inbound Marketing
Multi Channel Marketing
Search Engine Marketing
Search Engine Optimization
Organic Search
Display Advertising
Social Media Measurement
Omni Channel
Content Marketing
Offer Development
Audience Development
Certification
Colleagues
Zdenka Milanova
Data Services Product Owner
Fakhirin Bin Mohd Noor
Project And Product Management | Technical Sales Specialist | Certified Scrum Master | Product Owner
Geetika Datta
Product Owner - Watson LIMS at Thermo Fisher Scientific
GURURAJ SHET
Product Owner
Kelley Hill
Maintenance Owner
Other Named Robin Smith
Frequently asked questions
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We found 2 Robin Smith's phone numbers
Robin Smith's social media include: Linkedin,
Robin Smith works for Thermo Fisher Scientific
Robin Smith's role in Thermo Fisher Scientific is director marketing channel strategy at thermo fisher scientific
Robin Smith works in the industry of Biotechnology Research
Robin Smith's colleagues are Zdenka Milanova,Fakhirin Bin Mohd Noor,Geetika Datta
Robin Smith's latest job experience is director marketing channel strategy at thermo fisher scientific at Thermo Fisher Scientific
