Robin-Marie Williams

Harmonic International is a strategic positioning company, that was once the strategic planning unit of of a $1.5 Madison Ave agency. We have launched companies and products for clients like AT&T, Sprint PCS, and Capital One. Our government clients include the heads of NASA, NOAA, the last two White House administrations, CEQ, the USAF's 3 billion dollar launch of the cyberspace mission, the 'Future of National Military Space', and the 'Strategic Alternatives for ISR', both done for the CJCS. "Positioning" is defined as the act of determining a place to occupy. In the business world that means how your stakeholders understand your organization and its benefits relative to similar organizations. For example, both Walmart and Neiman Marcus are retailers that sell many of the same things, like clothes, jewelry and cosmetics. Yet consumers understand them to provide very different levels of quality, service and cost, consequently they hold very different "positions" in consumers minds.The first step in positioning an organization is to determine the vision and key objectives for the future relative to similar organizations, and to make sure the resources are allocated for success. This is done through internal and external research that results in a compelling vision and clear objectives that lets everyone know how your organization is going to get from point A to point B. The next step is to align your communications and make sure you use messages that resonate the best with your stakeholders. The last step is to measure your progress and adjust your plans accordingly. You want every dollar spent to be a lesson learned in how to make your communications more effective and efficient. The end goal is to have certainty when you communicate that you are achieving your objectives.Specialties: Convergence of technologies, repositioning, cyberspace, healthcare, climate change, space, assessments, strategic planning, innovation and transformation.