Ron Frederick

Strategic management planning is vital to achieve new benchmarks. Having the tools for the development of people is essential but only through constant motivation, tracking, and mentoring can you achieve ROI. You can have great crm, bdc, call tracking, seo, sem. sea, advertising, digital, service, parts and sales, but it all needs to be looked at daily for improvement. Accountability of each person on a daily basis is vital for success. Performance is driven by knowing where you are today and where you are going tomorrow. The team must be challenged each day with support and acknowledgment that progress is the true indicator of the team goals. To prove KPI and content marketing ROI, performance indicators must measured constantly. From managers, office workers, sales staff, service advisors, techs, all employees must have a designated number for which they are accountable. Their performance number should be tracked daily and shared weekly with all departments. To monitor performance and maximize impact we must focus on execution to gauge our success. However, our core values as a store must never be sacrificed or neglected. I train that being a leader isn't about finding a quick solution but ones that we can use to build on and increase customer retention. My ability to train and teach has proven time and again to rocket sales from the largest of stores to the smallest.