Ron Pell

Client focused, results oriented Marketing & Advertising professional with over 25 years of media sales and sales management, buying / supervisory experience. Primary goal is to generate sales lift to grow business through strategic use of electronic media and digital assets to achieve stated goals and gain positive ROI. Well rounded skill set with an emphasis on new business development using electronic media to generate greater return on marketing budget / investment.. During a 20+ year career in broadcast sales and management developed and managed over $100mm in media transactions. Areas of expertise include Radio Marketing and metrics, Direct Response Marketing, TV, event marketing, lead results and data analysis. Specialties: strategic / creative use of promotional and non traditional radio tactics and related elements. CRN's focus is always to create positive results by doing things non-traditionally. Winner of numerous industry awards including Radio Ink Magazine's Sales Manager of the Year. Multi year member of the RAB Sales Advisory Committee.