Ruby S.

Creative and business-oriented Marketing Communication professional with progressive experience across ATL/Digital/BTL functions in varied industry segments. Key performance areas include Digital Transformation, Product Launches, Customer Engagement Strategies and Brand Amplification with seamless integration of online and offline customer experiences. Responsible for ideating and implementing the digital strategy to acquire customers and position growth across markets we target. Custodian of web traffic, brand campaigns, leads, conversions and user acquisition through SEM & Social Media Total Work Experience - 6 years + in B2B & B2C SKILLS & AREA OF EXPOSURE: Digital Transformation | Digital Strategy | Lead Generation | SEO | Social Media | Google Adwords & Analytics | App Install Campaigns | PPC | Content Marketing | Influencer Marketing | Website Development | Media Budget Management | Product Launch | Agency Relationship | ORM | ATL | BTL | Keywords Analyst | OOH | Marketing Collaterals | IMC | Lead Creative/Art direction | Paid Advertising Campaigns | KPIs | Optimising User Experience | Conceptualizing Marketing Objectives | Audience Insights | Media Planning & Buying Google Ads Apps Certified | Mobile Advertising Certified Google Analytics Certified | Google Adwords Certified Google Adwords Campaign Optimization Specialist. In-depth understanding of the search engine ranking process as well as basic knowledge of HTML, PHP, CSS, and web standards.