Sadiq Punjani

Business Analyst/Data Analyst/Search Engine Optimization (SEO)/ Search Engine Marketing (SEM).Analytics/Reporting-In-depth analysis of web traffic patterns and user behavior.-Utilize Web Trends, Omniture/Adbobe HitBox, Google Analytics, DART, and other analytics tools to analyze and monitor web traffic.-Analyze traffic trends and alert the appropriate departments of any aberrations.Pay Per Click (PPC)- Placement and management of large lists of online keyword-driven ad campaigns.-Analyzing the effectiveness and return on investment (ROI) of thousands of online ad-campaigns from Google AdWords, Yahoo YSM, MSN AD Center, Business.com.-Creating Visual Basic programs and macros to mine keywords and to calculate their ROI.-Tracking and Management of syndicated web sites.-Monitoring accuracy of data from both external properties and internal sources.-Creation of weekly and monthly traffic reports outlining spend, revenues, margins, and conversions on all advertising properties and campaigns for management.Search Engine Optimization (SEO)- SEO initiatives include analyzing target keywords, keyword ranks and movements, keyword trends, URL structure, landing page design, anchor texts, title tags, and link analysis.-Using CMA or content management systems like Rhythmyx (RMX) and Vignette to upload content.-Analyzing on-page and off-page factors for web sites.-Use tools like Google Webmaster Tools, SEO moz, SEMRush, Xenu Link Sleuth, Redirect Checker, SeoQuake to analyze website performance and optimize web pages.-Stay abreast with Google algorithm updates.Specialties: Pay-per-click (PPC), Search Engine Optimization (SEO), Search Engine Marketing (SEM), Reporting/Analytics, Writing Macros