Sara Abraham

As a fashion retail strategist and consultant, I am committed to adopting a thoughtful and culturally-informed approach to identify, innovate and deliver on growth and efficiency opportunities. In Product Integration at Aritzia, I have partnered with key business functions to create and deliver bespoke solutions from end to end. In addition, I drive our in-house brands throughout our Product Lifecycle, working cross-functionally to lead a variety of projects from trend and business opportunity identification to optimizing our merchandising processes. Previously, I’ve worked with hospitality and lifestyle brands within APAC to deliver tailored experiential marketing and social content to drive sales and engagement. Beyond work, I spend my time exploring my city to find new restaurants, bars, and cafes (ask me about my growing Google Maps list!), practicing yoga and building my own fashion brand, @telawistudio.