Sarah Bell

Commentator, agitator, and innovator, Sarah Bell is a co-founder of the proptech startup AiRE, Artificial Intelligence for Real Estate. She helps real estate businesses to solve the problems of cost and scale by upskilling existing resources as well as helping them transition to digital resources using Aire.’s digital employee, Rita. With a decade of front-line experience as a real estate practitioner and agency owner, Sarah brings tactical insights, subject matter expertise and just enough street cred to create business solutions that are intelligent by design and Cx obsessed. Author, analyst, researcher, strategist, project designer, and nerdtrepreneur, Sarah is also Mum to four human children and a clever little robot named Rita. Sarah is a Director of the Rise Initiative which leads, educates and facilitates mental health and wellness in the real estate industry, initially through the proprietary app called Realcare. In her spare time, Sarah also volunteers her research skills to the Revive Project – a national wellness and wellbeing in real estate initiative. Sarah is currently a Doctoral Candidate at Middlesex University (London) researching professional practice in Trust and Ethics in emergent technology. She has a strong preference for dogs over cats, if pushed on the subject.