Sarel Roets

I believe in delivering the best solutions for our customers, which will ultimately be in the best interest for their customers too. My experience spans across different cultures and environments, managing operational and fulfilment requirements. I have a fundamental understanding of what an optimal contact centre can and should look like, as well as the steps necessary to introduce and maintain emerging technologies. I have seen contact centre technology evolve over time - from on-premise solutions, to cloud and now the revolution of the contact centre. With companies beginning to access completely customised contact centre software, the way service is delivered to customers is being transformed. Giving companies the key to unlock an individualised experience with every customer encounter, is truly a rewarding part of what we do.With over 10 years in the Contact Centre, IT and Telco industries in varying roles, my current responsibilities include tackling business challenges with innovative solutions, product development and overseeing the technical arm of our businesses. Not your average technical Joe, my strategic thinking and keen eye for emerging technologies has driven me to the core of the Contact Centre industry and there’s no going back now!