Scott Black

Epicurean brand champion with proven experience building highly successful brands in the specialty food and wine space. I offer a classic consumer marketing skill set honed in a diverse range of environments, from corporate conglomerates to smaller, family-owned operations and a little bit of everything in between. I analyze brands to assess what‘s working and what isn’t. I develop strategic plans that optimize them for success, and manage all the tactical details involved with executing those plans. I am passionate about crafting brand stories that compel real consumer engagement, delivering both brand loyalty and sustained growth. Words of Endorsement: "Scott's skills in all aspects of brand management are among the best that I’ve seen in my 30 year wine marketing career...Scott’s impact here will continue to benefit the Charles Krug brand for a long time to come." —Mark Koppen, Vice President of Marketing, C. Mondavi & Family "Scott led the rebrand for Charles Krug and executed it swiftly, flawlessly and at such an impeccable level that colleagues still swoon to me about the refreshed look." — Michelle Ewart, Principal, ME Creative "Scott is a classic marketer who is analytical, creative, organized, disciplined and logical. He is very professional and takes great pride in both the work and the brands he manages." —Donna Iannucci, Chief Marketing Officer, Country Life Key Skill Sets: Brand strategy and positioning | Wine and specialty foods | CPG | Organic and natural products | Event management | Direct to consumer | Innovation | New product development (NPD) | Project management | Social media | Story crafting | Content development | Copy writing | Portfolio management | Public relations | Communications strategy |P&L Budget management | Cross functional team leadership | Integrated promotions development | Market research