Scott VanSickle

I am a professional business storyteller, corporate communications executive, analyst relations manager and media relations professional who has been working in the high-tech industry for more than 20 years. My position at Citrix enables me to work with some of the sharpest industry analysts and the smartest mobility innovators in the enterprise IT market. Over the years, I've been privileged to mentor some of the smartest, most gifted writers and media relations professionals in North America. Though I currently work on the Citrix communications team, much of my experience has been with communications consultancies and PR agencies. I've also worked as a PR manager for Cyclades Corporate before it was acquired by Avocent. That combination of client-side and agency experience informs my work, ensuring my teams understand what our clients need to achieve their business objectives, and share program successes and updates with their executive teams. My accomplishments include:* Global technology PR programs and account teams that delivered high profile placements* Strategic communications plans and counsel to C-level and VP-level executives* Compelling web content and blog posts aligned with client SEO programs* Crisis communications programs for hospitals and public corporations* Corporate brochures, white papers, FAQs, press releases and by-lined articles* Media and analyst relations programs and resulting placements* Sales presentations and collateral* Media training that yielded improved media placements* Industry and market reports based on both qualitative and quantitative research* Thought leadership programs, including op-eds, by-lined article placements and speaking placements