Selina Holliday

I’m fascinated by technology, new digital channels and products and the behavioural trends that form around these, particularly the consumption of content through new technologies and social media. I’ve had over 9 years’ marketing experience in large public and private sector companies, as well as start-ups. I’ve been lucky enough to work on a wide range of brands including Top Gear, Doctor Who, Frozen Planet, BBC Good Food, e-commerce start-up zulily and most recently Student Beans and Voxburner. While I have experience working across the full marketing mix, I’ve been able to develop a specialism in digital and content marketing including social media. I have had the opportunity to lead teams numbering up to 5 and have implemented integrated planning processes. Skills and experience include: * Digital Marketing Strategy * Content Marketing Strategy * Social Media Strategy * SEO - both editorial content and technical * Email marketing * Website traffic driving * Direct marketing and contact strategies * Leadership skills * Budget management * Blogger Engagement