Senta B.

I have ~20 years’ experience in the space of moving people and moving cargo. In my first chapter of my career, I acquired hands-on operational experience as a Marine Officer running ships with thousands of TEU capacities. In the second, post my MBA from China Europe International Business School (CEIBS), I Joined SAP and have focused on supporting the business of moving people from A to B in the Passenger Rail and Transit Industries through enterprise software and technology. Currently, as a Solution Manager in the Industry Business Unit (IBU) Travel & Transportation, I'm responsible for the solution portfolio from SAP for Rail and Transit industries as well as the emerging space of Mobility as a Service (MaaS) solutions that SAP enables for the Urban Mobility Ecosystem. My IBU team and I help Travel & Transportation companies understand the value of our solutions at SAP in their business and IT architecture. With SAP's leading cloud solutions, we enable our customers to become an Intelligent Sustainable Enterprise by developing new business models, generating new revenue streams, and providing the most compelling customer experience.