Sergio Franco Tosso

With a human approach, I lead an inspired creative team in Fahrenheit DDB, one of the most awarded agencies in Peru and listed in the Top Ten of the region in Cannes Lions in the last two years. I started at F/DDB ten years ago as a Group Creative Director. Five years later, I was promoted to be the ECD of the agency, managing a team of 50 creatives in different disciplines and working with local and global brands as BBVA, AB Inbev, McDonalds, DirecTV, Movistar, Nestlé and Plaza Vea, among others. Since my promotion, we have been recognized at major award shows such as Cannes, LIA, One Show, El Sol, El Ojo de Iberoamérica, NY, Effie Latam and Ideas, the local show. I have been awarded with more than 400 trophies counting 21 Cannes Lions. Highlighting 3 golds and 1 bronze in Innovation. 1 Gold Pencil at the One Show, 2 Grand Prix at El Sol in Spain, and 2 Grand Prix at El Ojo de Iberoamerica, the most renowned show in Latin America.To expand my knowledge in different disciplines, I studied Direction of Photography at EICTV, the iconic Film school in Cuba. That allowed me to be Director of Photography of 4 awarded projects at Cannes Lions and many personal projects beyond advertising. Currently, I'm at the postproduction stage of my first short film, “Nosotros No Dormimos” (We Don´t Put You To Sleep), written and directed by me, which portrays the dark underworld of illegal doctors in Peru. In addition, I also studied Visual Anthropology, Cinema Script, Writing and Art History.  I´m a member of the Advisory Committee of the Communications Career for USIL University. Professor at La Escuela de Ideas, an accelerator program for advertising students, and an active member of DDB´s regional councils.  If you want to know more about me or the projects I've been involved with, let´s get in touch.