Shawn Cabral

A marketing leader with a passion for brand storytelling and a 20 year proven track record in delivering measurable results combining both the art and science of marketing. Extensive experience in both start-up and enterprise environments, seamlessly integrating marketing with rapid organisational growth. Been responsible for leading marketing teams in UK and US, and strong agency experience across Asia Pacific and South Asia. A tech-savvy, hands-on mentor with excellent people skills and a collaborative approach to management. Named Hot 100 Digital People in 2014 by the British Interactive Media Association (BIMA). • Demand creation and lead generation • Digital strategy and online marketing • Brand management, consultancy and messaging • Integrated marketing communications • Corporate communications and PR • Product, event and channel marketing • Organisational, growth and people strategies • Managing of high-performance teams • Transformational leadership management • Financial planning, budgeting and forecasting • OKRs, benchmarking and KPI setting • Operations management NOTE : Opinions on this profile are my own