Shawn Siew

Experience with media & digital industry, specialises in integrated planning, hybrid media planning & performance marketing. Having a strong background on integrated media planning from my past experience on multinational FMCG & big tech giants accounts, namely, The Coca-Cola Company, Procter & Gamble, Beiersdorf, AirAsia, Alibaba, OPPO, Realme, SK Magic, and more. In my early years in media, I have spent 3 years in Coke building a strong campaign planning foundation through key campaigns. Then, spent 2 years on 1 of the largest FMCG P&G, being the key person on the Beauty & Home Category, doing planning across both Malaysia and Singapore. Have successfully helped client launched many new premium range hair care products, namely, Pantene Micellar, Hair Recipe & Pantene Miracles. Integrating contents in media is the core passion that I have. Have experience in leading key beauty category content shoot and production for P&G. Being on the Alibaba allows me to be bilingual professionally by able to conduct business meetings with English and Mandarin/ Chinese media jargons. Also, I've built a stronger digital foundation in OPPO manages digital marketing on handling the performance marketing, social media management, and e-Commerce campaigns as well. With cross categories experiences, it has shaped me to be structural, strategic and digitally driven.