Silvia Gatti

I am passionate about influencing a better world through changing behaviours and have explored this passion through website optimisation strategy, research planning, and data analysis. I have a drive to succeed in the field of applied behavioural science. I have 4 years experience in applying MINDSPACE and conducting both qualitative and quantitative research methods. Prior to this, I explored business analysis and market research methods through academic theses: interview and diary study of millennials Instagram post behaviour and motivations (MSc); and statistical regression using the theory of planned behaviour and reasoned action on questionnaire study of ethical consumers (BSc). I value sustainability and social good and my goal is to work for a company that matches my values. I have given back throughout my university studies: I held many marketing organizational and leadership roles, such as managing the media and marketing strategy for various student societies, including organising the Edinburgh Sustainable Innovation Conference as well as my own start-up. My ultimate goal is to work for a company that influences the public sector and contributes to building a better world.