Sofia C.

Data analytics, business mathematics, and digital marketing expert. I am experienced in maximising returns from marketing investments. I have a deep level of experience and understanding of marketing measurement techniques, Multi-touch Attribution, MMM / Econometrics, Test and control, A/B testing and incrementality. I am adept at collecting, manipulating, analysing, synthesising, and visualising large datasets in order to tell stories, generate insights, and determine recommendations for businesses in diverse industries. I am a practitioner of data analysis tools Excel, SQL, Tableau, among others. Having lived, worked, and studied in four different continents, I have developed the languages and emotional intelligence to operate effectively and thrive in diverse contexts. I am also a certified Ashtanga/Vinyasa yoga teacher and meditation guide, giving weekly donation-based online and in-person sessions, for groups, privately, and corporate (more info: @sofisticatedyoga). I am driven by the passion to make a positive, lasting impact on society.