Sonia Tay
National University of Singapore
Tell me more about Sonia Tay?
Sonia Tay is a highly experienced digital agency with 28.8 years of work experience. Based in Singapore, she specializes in email marketing, CRM, and digital marketing. Sonia is known for her fearless approach and her ability to drive successful campaigns and eCommerce solutions. She has held various leadership positions in renowned companies such as Ngin & Sons LLC, Point O One, Jericho Digital Communications, KatalystM Pte. Ltd., and Xerox. Sonia's expertise lies in UX optimization, customer research, web personalization, ecommerce optimization, CRM, email marketing, loyalty marketing, marketing automation, data analytics and insights, testing, and conversion optimization.
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About
Described as fearless, no challenge is ever big enough for me. I am now leading and driving a unique digital agency focused entirely on optimization of eCommerce, CRM and content marketing. We bring clear thinking around the use of data and marketing technology to drive campaigns, marketing and eCommerce that convert. Our areas of expertise: • UX optimization • Customer research • Web personalization • Ecommerce optimisation • CRM • Email marketing • Loyalty marketing • Marketing automation • Data analytics and insights • Testing and conversion optimization
...See MoreWork Experience
Agency Bos | Founder | Startup & Property Investor
Director
Investment Management
Sonia Tay's Professional Milestones
- Head Of Client Services (2012-11-01~2014-03-01): Expanding client base and engagement through strategic partnerships and exceptional service delivery.
- Director (2016-06-01~): Successfully streamlined operations, optimizing efficiency and enhancing profitability.
Education
Marketing (merit)
1990-1992Skill
Email Marketing
Crm
Marketing Strategy
Digital Marketing
Start Ups
Strategy
Direct Marketing
Marketing
Strategic Planning
New Business Development
Business Development
E Commerce
Marketing Communications
Sales
Segmentation
Program Management
Customer Relationship Management
Management Consulting
Leadership
Business Planning
Market Research
Certification
Colleagues
Sonia Tay
Agency Bos | Founder | Startup & Property Investor
Other Named Sonia Tay
Frequently asked questions
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Sonia Tay works for Ngin & Sons LLC
Sonia Tay's role in Ngin & Sons LLC is Agency Bos | Founder | Startup & Property Investor
Sonia Tay works in the industry of Investment Management
Sonia Tay's colleagues are Sonia Tay
Sonia Tay's latest job experience is Agency Bos | Founder | Startup & Property Investor at Ngin & Sons LLC
Sonia Tay's latest education in National University of Singapore