Sophia Bustamante

Senior Global Communications Specialist with 20+ years’ experience in media/communications, brand strategy, consumer insight development, account management, content development, implementation and execution. I have extensive knowledge of media planning and buying across all POE channels both globally and locally. I am an expert at converting brand marketing objectives into data-led, consumer centric, holistic brand strategies. Over the years I have been responsible for managing brand budgets ranging from $1MM - $350MM+ for clients such as P&G, Unilever, L’Oréal, J&J, Colgate Palmolive, Reckitt Benckiser, Barilla, Coca Cola, Bacardi, General Motors and Renault-Nissan Alliance. I am a motivated leader with experience of directing and developing teams of up to 20 reports.