Sreelekha Maitra

Creative writer, strategist, art enthusiast. I do anything under the sun that can be called creative.Thankfully I am an advertising copywriter, or else it would have been very difficult to address so many career experiments. Of course, I am armed with strong writing skills, can do substantially good art, write films and know how to engage consumers to the point that they drop everything else like a hot potato and say, ‘I need to try THAT.’ My background, while diverse, isn’t traditional! In a nutshell, my passion for content is coupled with a love for arty layouts and operational management. I’m not the writer who just wants to write. I’m the writer who actually wants to sketch—and plan, ideate, and lead. I help organizations hatch new brands, hone their existing brands, and on exceptionally good days, create positive change in the world. This is what I do best and love most.