Srikrishna Swaminathan

Co-Founder at Factors.ai, a B2B Marketing Analytics and Attribution platform. We help B2B Marketing and Growth Teams measure, analyze and optimize the impact of Marketing activities on Revenue leading to higher pipeline/revenue and low wastage of marketing dollars. We automatically integrate all buyer touchpoints from the website, Ads, content, webinars, chat, offline events, emails, and CRM activities to stitch the entire Buyer Journey to help Marketing teams understand "What their prospects are doing ?" and "How to make their Buying process easy ". Key usecase we solve for : 1. Attribution of Ads on Revenue 2. Attribution of Content on Revenue 3. Complete Buyer Journey visualization from Campaign to CRM 4. Path Analysis and Segments 5. Website visitor deanonymization We offer a free trial and full customer support. Please signup up here, https://app.factors.ai/signup. The Integration process is less than 30 mins. Apart from work, love discussing math, analytics, marketing, and history. Have a PhD in kite flying !!