Stefan Horsnell

Seasoned Marketing Director with a proven track record of category and brand turnaround, organisational transformation and operational delivery, both in the UK and internationally with leading global FMCGs / CPGs. I deliver results orientated management consultancy for brand leaders and challengers: Contact me by going to: www.cookwork.consulting (London office). I specialise in bringing insight and data together as a powerful springboard for strategic thinking, enabling clients to diagnoses the root causes behind key marketing and organisational challenges. From this solid base it is possible to rapidly create plans that tightly aligning sales and marketing teams and deliver coherent and cost effective activities for sustained market impact. Extensive B2B & B2C experience with leading household brand names Sectors: food, foodservice and beverages. Functional marketing expertise: - Insight generation and application including rapid prototyping and lean research techniques - Portfolio Management - Market sizing, needs-scoping and segmentation. - Brand Positioning & Architecture - Innovation & Rejuvenation: funnel development & programme management, especially multi-region. - Integrated communications strategy (in a digital age) including media planning and buying - Marketing & Sales strategy integration, planning and process - 70/20/10 Marketing Capability Development via training, coaching and on-the-job Category experience - Savoury, Stocks, Sauces, Herbs, Spices, Dressings, Condiments, Dairy, Spreads & Oils, Hot Beverages, Ready meals.