Stinna S. Goldbach

When I was 5 years old I realized how my parents telefax and telephone worked. A techy with commercial development and communication skills was evolving as I were now able to share drawings with my grandparents in the opposite part of the country and call them to discuss it. The fascination of optimizing daily practices for consumers and businesses in order to meet requests and demands via various digital pathways has been ongoing ever since. My curiosity on human motivational influences and decision driving behavior merged with a front row seat at the fourth industrial revolution with disrupting new technologies, has had a remarkable effect on my professional life. During the last decade I have become experienced in commercial business development specialized in digital solutions constructed in behavioral design. I have had the pleasure of doing so throughout diverse approaches depending on the agile needs during this period and at various levels in organizations from operational to strategic for companies to increase their revenue with a demonstrated successful track record. I currently hold a challenging role as Commercial Program Manager within business consulting and development at HP Inc.. The position allows me to contribute to the organization’s progress, strategy and discover innovative sustainable solutions to meet customer needs and demands both today and in the future.