global senior digital transformation manager at pearson@ Pearson
Redhill, Surrey, United Kingdom
Sue Alderman
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Badminton School
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FlashIntel GPTSue Alderman is a results-driven commercial specialist with 38.9 years of experience in corporate communications, internal communications, copywriting, editing, and digital marketing. Based in Redhill, United Kingdom, Sue is a champion of integrated digital marketing platforms and is skilled in CMS, eCRM, marketing automation, ecommerce, campaign management, and social media management. She has worked in various sectors including travel and leisure, and financial services. Sue is capable of building and motivating enthusiastic and effective digital teams. Her work experience includes roles at Pearson, Fiz.com, Caravan and Motorhome Club, Just Group plc, ALICO, and GE.
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About
Results driven, commercial specialist in enterprise web content management and its transformation. Champion of integrated digital marketing platforms - keen to work towards CMS, eCRM, marketing automation, ecommerce, campaign management, social media management etc all working together to support the customer experience. Experienced in change management across travel and leisure, and financial services sectors. Capable of building and motivating enthusiastic and effective digital teams.
Work Experience
global senior digital transformation manager at pearson
Higher Education
Sue Alderman's Professional Milestones
- global senior digital transformation manager at pearson (2017-07-01~): Driving the successful expansion of Pessope's online presence, driving customer engagement, and increasing brand visibility.
- Digital Consultant (2017-02-01~): Implementing advanced digital strategies, optimizing business performance and driving increased revenue.
Education
Skill
Corporate Communications
Internal Communications
Copywriting
Editing
Digital Marketing
Stakeholder Management
Marketing Communications
Content Management
Online Advertising
Social Media Marketing
Web Content Management
Public Relations
Journalism
Management
Media Relations
Digital Strategy
Integrated Marketing
Cms
Digital Media
Marketing
Seo
Email Marketing
Online Marketing
B2b
Direct Marketing
Social Media
Campaign Management
Video
Editorial
Analytics
Content Strategy
Seo Copywriting
B2b Marketing
Google Analytics
Web Analytics
Ppc
E Commerce
Newsletters
Web Content
Marketing Strategy
Financial Services
Strategy
Multi Channel Marketing
Project Management
Leadership
User Experience
Change Management
Content Development
Content Management Systems
Lead Generation
Certification
Colleagues
Laura Ross MS CSPO CSM
product owner and project manager | manage full life cycle of content products | overcome obstacles ensuring on-time and on-budget projects
Mike Brown
writer | senior instructional designer | educational solutions architect | curriculum creator | product owner
Ratnakar Kotnana
Software Solutions Manager | Product Owner
Pippa Anthony
Owner at MathsQuad Maths Tuition
Kimberly Perry
Product Owner
Other Named Sue Alderman
Frequently asked questions
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Sue Alderman works for Pearson
Sue Alderman's role in Pearson is global senior digital transformation manager at pearson
Sue Alderman works in the industry of Higher Education
Sue Alderman's colleagues are Laura Ross MS CSPO CSM,Mike Brown,Ratnakar Kotnana
Sue Alderman's latest job experience is global senior digital transformation manager at pearson at Pearson
Sue Alderman's latest education in Badminton School
