Susan Finnegan

An award winning professional for the Eventex No1 UK Creative Events Agency 2019 (15th position globally), and senior member of the leadership team behind Liverpool, European Capital of Culture 2008. A place making professional developing and driving destination strategy, creativity and innovation, identifying and capitalising on untapped growth markets, brand equity alignment and global consumer trends. Extensive experience of securing global strategic brand partnerships to create a world class leisure offer showcasing Liverpool on a global stage. Extensive knowledge of brand activation and major event production inc high profile business, sport, maritime, music and cultural events. Over 20 years experience in event management & brand experiential, working with 200+ brands, global corporations, media and talent forming successful commercial and non commercial client partnerships. A highly organised, personable, self-motivated and enthusiastic professional with the experience and ability to encourage, motivate and engage staff creating a strong team dynamic. KEY ACHIEVEMENTS - Destination Liverpool Business Transformation Lead - Chair, Taste Liverpool.Drink Bordeaux Festival Steering Group - Commercial Director, The Good Business Festival - Major Events Manager – Liverpool, European Capital of Culture 2008 - Head of Commercial & Marketing for Liverpool 2018 - Capital of Culture 10 year anniversary year programme - Securing the Bordeaux Wine Festival, UK First alongside Hong Kong, Brussels, Quebec and Bordeaux - Director, Liverpool Waterfront Business Partnership - Head of Commercial & Marketing for the city's largest, high profile events and festivals attracting over 4m visitor including Royal de Luxe Giant Spectacular 2014, Liverpool International Music Festival, Cunard's 175 Anniversary Celebrations 'The 3 Queens', River of Light - UNESCO world heritage waterfront fireworks and many other world class major events. - Event and Commercial Manager for HUB Festival; UK’s Largest Free Action Sports and Music Festival (2007-2012) - Deputy Event Manager - Liverpool’s 2008 Capital of Culture Opening Ceremony - Producer, Liverpool’s first digital mapping projections celebrating the 100 Anniversary of the iconic Royal Liver Building attracting 60,000 visitors.