chief of marketing at california state lottery@ California State Lottery
Los Angeles Metropolitan Area
Susan McKenzie
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UCLA Anderson School of Management
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Tell me more about Susan McKenzie?
FlashIntel GPTSusan McKenzie is a highly experienced marketing professional with 28.4 years of work experience. She possesses a wide range of skills including marketing strategy, brand management, and CRM. Based in Los Angeles, California, Susan has held various leadership positions in renowned companies such as PENNYMAC, PayForward, and Princess Cruises. She is known for her ability to conceptualize game-changing marketing ideas and provide tactical leadership to achieve mission-critical business results. With her expertise in integrated cross-channel marketing and insights & analytics, Susan is a valuable asset in driving business growth.
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About
Key strength is the ability to simultaneously deliver vision and execution— conceptualizing game-changing marketing ideas while providing tactical leadership to achieve mission-critical business results. Expertise includes: - Integrated Cross-Channel Marketing - Insights & Analytics - Strategic Planning & Budgeting
Work Experience
chief of marketing at california state lottery
Government Administration
Susan McKenzie's Professional Milestones
- Accounting Intern (1995-06-01~1996-06-01): Developed and implemented accurate financial records, contributing to accurate financial reporting and analysis.
- Director Marketing - Direct To Consumer (2004-08-01~2007-04-01): Executing strategic marketing campaigns for a wide range of clients, driving revenue growth and brand recognition.
Education
Skill
Marketing Strategy
Brand Management
Marketing
Crm
Management
B2b
Direct Mail
Leadership
Strategic Planning
Customer Acquisition
Email Marketing
Market Planning
Analytics
Integrated Marketing
Customer Retention
Segmentation
Online Advertising
Social Media Marketing
Advertising
Lead Generation
Multi Channel Marketing
Database Marketing
Competitive Analysis
Marketing Management
Product Marketing
Brand Development
Forecasting
Licensing
Data Modeling
E Commerce
Customer Insight
Digital Marketing
Budgets
Sem
Brand Awareness
Mobile Marketing
Online Marketing
P&l Management
Market Research
Marketing Communications
Web Analytics
Relationship Marketing
Market Analysis
Cross Functional Team Leadership
Strategic Partnerships
Circulation
Contact Strategies
List Brokerage
Marketing Research
Direct Marketing
Certification
Colleagues
Jason Ploof
Owner at Laundry Land
Sara Sheikholislam
deputy director of internal audits at california state lottery
Jennifer Chan
Chief Information Officer
Whitney Alderson
Assistant Deputy Director | Marketing | Senior Vice President Marketing
Rudy Di Massa
Assistant Deputy Director Sales & Marketing
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Frequently asked questions
We found 7 Susan McKenzie's email addresses
We found 1 Susan McKenzie's phone numbers
Susan McKenzie's social media include: Linkedin,
Susan McKenzie works for California State Lottery
Susan McKenzie's role in California State Lottery is chief of marketing at california state lottery
Susan McKenzie works in the industry of Government Administration
Susan McKenzie's colleagues are Jason Ploof,Sara Sheikholislam,Jennifer Chan
Susan McKenzie's latest job experience is chief of marketing at california state lottery at California State Lottery
Susan McKenzie's latest education in UCLA Anderson School of Management
