Susan Wojewoda

As a proven senior leader, I outperform business goals by leveraging my extensive experience both repositioning heritage brands and creating innovative new sales and marketing strategies. I excel in the challenge of balancing brand DNA with market dynamics to drive growth.My work places me at the intersection of strategic business management and creative development for high-profile consumer sector brands including Lilly Pulitzer, Keds, Lacoste, Ted Baker, and Vera Bradley. I am an expert in driving successful turnarounds of key sales and marketing channels, identifying and securing partnerships, and developing industry-leading digital growth strategies. One of my core strengths is anticipating market changes to initiate strategic pivots that deliver profitable brand innovations. Career highlights include being a trusted partner to C-suite level management enabling them to make company vision a reality and fostering mentorships by sharing in both the small and big wins. Combining my deep executive leadership expertise, creative skills, and strategic approach, I continue to look for opportunities to produce meaningful innovation and growth. SKILLS: Executive Leadership | Digital Strategy | Brand Strategy | Licensing | Wholesale Sales | Market Expansion | Strategic Partnerships | Integrated Marketing | New Product Launches | Business Development | P&L Management | Private Equity Investments