Susi Proudman

As an entrepreneurial, forward-thinking Product Leader and Chief Executive Officer, I have demonstrated proven success leading global brands, such as Lululemon, Nike, and ALLBIRDS to the next level. Employers recognize me for possessing a commendable track record of using product, materials, and marketing acumen to strategically drive competitive advantages. Today, through my consultancy practice, I capitalize on my global experiences to add value to new and emerging brands focusing on those that have a clear purpose, disruptive mindset and lofty sustainable goals. My expertise in interpreting consumer needs into inspired products and maximizing innovation, product strategy, assortment, and storytelling has been well appreciated over the years. I'm well renowned for my in-depth knowledge of instilling long-term brand loyalty and ensuring the continued trajectory of business success through product creation, merchandising, brand marketing, and enterprise-level leadership. Some key highlights associated with professional career include: • Devising the Product Strategy that, in just 2 years, drove triple-digit growth through global expansion, took the brand from just 4 to 10 footwear models, from 2 to 4 innovation platforms and successfully launched apparel and accessories. • Developing and employing a three to five-year sustainability strategy positioning ALLBIRDS as a leader in reversing climate change through better business. • Steering the planning and execution of a three-year product roadmap aimed at boosting business growth by 350% and delivering strategic newness and a franchise management approach that accomplishes the long-term goal of sustainable growth, while serving as Chief Product Officer. • Successfully leading NIKE in reducing in-season material development time by developing new processes that enabled concurrent activities, removing nine months from the prior timeline of 2+ years. • Saving ~$250M+ each year from launch by shifting material sourcing from traditional supply chain to new procurement model centered on three core competencies: strategic sourcing, vendor management, and direct material purchasing capability, being positioned as VP Materials from 2017 - 2019. If you want to know more about me, feel free to reach at [email protected] / [email protected]