Talia Schwartz

Whether reading the room and quipping to make my friends laugh or analyzing consumer data trends to create eye catching copy and marketing materials, I have a knack for developing strategy and creating content that engages my target audience. This can be seen throughout my career where I have developed cross functional relationships and executed effective marketing strategies that attract consumers through digital media, paid social, display, video, native advertising, and print media. Furthermore, I’ve managed a $100 million portfolio of acquisition and awareness-based digital campaigns, and have partnered with top publishers and content creators to execute activations and lead generation campaigns across cutting edge media platforms. By connecting with other industry brands and partners, I nurture relationships and implement creative methods to capture online audiences in a variety of markets.Some of my areas of expertise include:➤ Evaluating competitive landscapes and spearheading B2B and B2C demand generation campaigns to meet brand objectives➤ Creating partnership strategies to identify, engage, and secure new partners and sponsors across verticals➤ Collaborating with cross functional teams to build brand strategies and budgets for advertising and content ➤ Managing budgets, assessing resource constraints, and reprioritizing to meet project objectives and deliverablesSince taking a semester of marketing at the Fashion Institute in New York, I’ve been drawn to the world of beauty and style, and am excited about delving deeper into this industry as I move forward in my career.