Talya M. Marder

WHAT I DO: I am an experienced Marketing Manager in the FMCG and the Food and Beverage Services industry, with extensive experience at leading Brands across various market sectors and industries locally and globally. Specializing in managing multidisciplinary business operations, leading projects & campaigns from initial strategy to effective implementation and outstanding performance. My current role is Head of Marketing and Advertising of Golda, the leading franchise ice-cream chain in Israel, and Anita Gelato, the world wide famous boutique gelato icon brand & international chain. This role involves a broad range of responsibilities, including: Marketing strategy, brand planning, P&L and portfolio management, implementing Innovation process management, Consumer insights & research, communication & PR strategy ( ATL, BTL, digital & social media), Budget management, Media and production, Suppliers management, and liaising with the brand representatives and suppliers of the global brand. WHAT MAKES ME DIFFERENT: I have amassed experience and proven successes in leading the brands I work with ;Bamba, Golda, Anita and more, by looking forward, Identifying growth opportunities, staying relevant and innovative, in order to lead the market over time, becoming a significant part of the consumer's life, meeting the most relevant and creative solution for them, while persevering the brand's core values. In my present role and throughout my career, I have managed complex cross-organizational processes by being initiative, highly organized, aesthetic and precise, and due to my excellent interpersonal communication. I believe in being a team worker, people person, listening & sharing in order to engage my team & co-workers to the brand's essence and to the project goals, which are crucial to drive results and loyalty. Crucially, I am able to motivate teams and individuals. I am a self-starter with proven leadership skills who brings renewed energy and a fresh perspective to any task. My expertise includes proven experience in creating and improving Efficient processes, strategy building for the brand and business, leveraging innovation throughout all processes, including identifying and promoting growth engines, responding to market challenges, managing budgets, planning strategy on a international and local level, and monitoring implementation and effectiveness over time. READY TO TALK? If you are hiring for your brand or business, and you have a challenging offer , you are welcome to Reach out to me here or get in touch at : [email protected]