Tanuj Nandurkar

I am a digital and growth marketing leader with over 10 years of experience and a diverse background in user acquisition, performance marketing, strategy consulting, and team management. I have worked with top-notch organizations such as FanCode, Voot, Headout, and Merkle Sokrati, and have a proven track record of delivering results and driving growth through innovative digital marketing strategies and leadership. At FanCode, I was responsible for setting up the marketing team and stack while owning the user growth and activation strategy. I drove 25M+ new users and 1M+ new paying subscribers by devising a complete marketing strategy for FanCode’s key sports event and established a new channel, Google Onebox, adding to 1.5x-3x growth in monthly organic search traffic. I also enabled faster data-driven decisions by building automated marketing reports delivering daily, weekly, and monthly KPIs. At Voot, I conceptualized, built, tested, and scaled a digital marketing strategy that led to 2X growth in MAU from 25 M to 50 M. I also drove a viewership scaling strategy for India’s biggest reality show, Bigg Boss, that led to YoY 3x platform user growth and 1.5x platform viewer. My expertise also extends to team management, and I have successfully built and led high-performing teams of up to 10 individuals. I have a passion for identifying creative, non-traditional, and cost-effective methods of acquiring new users, and have developed partnerships with top players in the ecosystem such as Google, YouTube, Facebook, JIO, Amazon, Flipkart, CRED, Josh, and more.`